Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is an integral part of the success of any company. With over 650 internet users worldwide, Online marketing is utilised by nearly every industry on the planet and in today’s internet savy world, it is vital that every business have an effective online marketing strategy.
More and more people are leaving behind traditional means of advertising, such as print media and TV, in favor of Online Marketing. The reasons for this are simple:
- The number of internet users is growing everyday.
- Most business people and individuals in the UK use search engines like MSN, Google and Yahoo, when looking to buy products or services.
- Consumers are spending more time and money online.
- Customers trust in the safety of online shopping due to secure systems that combat fraud.
As the need for websites continue to grow with internet demand, the need to develop more precise strategies for online marketing has arisen. Online marketing employs different techniques to those of traditional marketing. It must not only appeal to consumers but also generate web site visitors through the clever use of its written content.
With the many competitors that you have in the marketplace, it is essential that your potential customers find you easily in web searches. The higher you are on the first page of a Google, Yahoo or MSN search, the more business you will generate. FMC’s online marketing strategy aims to provide Page One positions for your targeted keyword strings in Google’s, MSN’s and Yahoo’s ‘organic’ listings.
Once a successful online marketing strategy is up and running, your business can expand from a local market to both national and international market places. Unlike traditional marketing media (like print, radio and TV), Online marketing can be a relatively inexpensive. There is reduced need for a sales force and the measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost per Acquisition (CPA) than other media.
Online Marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.
Contact us today and see how FMC could help your business realise its full online potential.