Healthcare marketing is a recent phenomenon. The internet has revolutionised most industries and Healthcare is no different.
As a result of the internet, people are beginning to take a more active role in their healthcare. In fact, every year over 80 million people search for medical information, pharmacies doctors online. People are becoming more involved in diagnosing their conditions and selecting their treatments.
Indeed, online healthcare services introduce a lot of convenience and privacy to the business of buying medicines and obtaining medical information. Trips to the local pharmacy are being replaced with a click of the mouse and medical services, products and information are being exchanged all over the globe.
Traditionally, marketing first determines what its potential customers’ desire, and then builds the product or service. Healthcare Marketing is different from marketing in other industries. As healthcare marketing seeks to provide a service to people that are in pain both mentally and physically. Healthcare marketing comes with the intention of helping people live a better life.
An appreciation for the factors that distinguish marketing within the health sector from other marketing application areas are vital. For instance, Healthcare decisions are subject to substantial ethical considerations and public-policy scrutiny, involve wide variation in levels of end-user knowledge and are made within rapidly-changing technological environments
However, this said, healthcare marketing can benefit from tactics and strategies taken from marketing techniques in other industries. At the end of the day healthcare services and products, like other industries, provide a customer with a product/service because they have a need, or because a product/service provides a perceived benefit.
Harnessing the power of the internet is a vital element to most business models in today’s business climate. Reaching Patients online doesn’t have to be difficult. FMC can help you build a better business online. We can provide tailored strategies for the healthcare marketing needs of your service.